After several years of declining relevance, Chili’s is baby back. The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK’s Brandweek event in Phoenix, Ariz. “So much of Chili’s popularity…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Political Candidates Can Woo Swing Voters Ahead Of The Election
Mitre 10’s new campaign offers Kiwis the chance to win big on Airpoints
Hana Altenburg Joins KOLO in Reno as AM Reporter