November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Behold the Boogeyman: Brands Latch Onto Halloween for Creepy Campaigns

It wouldn’t be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing. The 5-minute film, a narrative first for the brand from creative agency TMA, leans heavily into the horror genre, adding a tension-busting,…
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