InfoSum appoints Adele Burke to lead ANZ sales

AUCKLAND, Today: InfoSum, the global leader in data collaboration, has announced Adele Burke as the new Sales Director for Australia and New Zealand.

In this newly created senior role, Adele will spearhead InfoSum’s go-to-market sales strategy, with data clean rooms becoming an essential tool for media and advertising businesses.

“Adele brings with her in-depth media and marketing insight and experience, a proven track record of delivering results for marketers and an exceptional network,” said Richard Knott, SVP APAC at InfoSum.

“I’ve spent over two decades leveraging data, insights, creativity, and technology to lead and grow businesses.” – Adele Burke

“She is the ideal person to build upon InfoSum’s strong foundational presence in Australia and New Zealand and take our privacy-by-design data collaboration solutions to a wider audience of agencies, brands, and media owners.”

Adele joins InfoSum after 13 years at EssenceMediacom Australia, where she worked on prestigious accounts such as Coca-Cola, eBay, KFC, and Sony.

“I’ve spent over two decades leveraging data, insights, creativity, and technology to lead and grow businesses,” said Adele Burke.

“Data clean rooms are being rapidly adopted by brands and their agencies to drive valuable insights and better marketing outcomes for brands, and I’m looking forward to helping more brands realise the value of data collaboration.”