UFO Rodeo takes Augusto Group into a new creative era

AUCKLAND, Today: Nearly two decades into their journey, New Zealand’s Augusto Group is unveiling a bold new identity: UFO Rodeo. Their four creative divisions—Augusto, ballyhoo, Cornerstore, and Dark Doris—are united under one name.

“For over 16 years, we’ve been creating entertainment that surprises and connects with people in unpredictable ways,” says Co-founder and Managing Director Leon Kirkbeck.

He explains, “We’re a progressive movement of creativity—constantly evolving, learning, and pushing new boundaries. Our new name reflects that sense of adventure and our forward-thinking approach.”

Kirkbeck adds that this change is about more than rebranding. “It’s a commitment to staying ahead, adapting with clients, and keeping things fresh.”

By uniting under the UFO Rodeo banner, they can work with greater agility. “Each arm of our business can still operate independently but collaborate when needed.”

“Nearly two decades later, it feels like we’re just getting started. The marketing landscape is changing quickly, and we need a flexible approach to adapt with our clients’ needs.” – Michelle Walshe

UFO Rodeo’s new home in Auckland’s Uptown district sets the stage for future projects with clients like adidas, Lion NZ, and Mitre 10.

Co-founder and CEO Michelle Walshe sees UFO Rodeo as the start of a new chapter. “Nearly two decades later, it feels like we’re just getting started. The marketing landscape is changing quickly, and we need a flexible approach to adapt with our clients’ needs,” she adds.

Under the UFO Rodeo banner, the team has big ambitions, paired with new projects and fresh talent. “People can expect bold, creative, and disruptive work from us,” Walshe concludes.