When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.” But negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, said Mark Proulx, global director of media quality and responsibility at Kenvue, the consumer health care company that […]
The post How Kenvue Avoided $ 3 Million In Unnecessary Ad Verification Bills appeared first on AdExchanger.
More Stories
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Media industry responds to MediaWorks sale
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense