Hustle & Bustle joins Waitapu Group

AUCKLAND, Today: Waitapu Group, New Zealand’s independent creative and media collective, has acquired leading PR and creative consultancy Hustle & Bustle, further strengthening its offerings across the communication spectrum.

Hustle & Bustle now joins Waitapu Group’s lineup, which includes agencies like Stanley St (advertising and media), Culture (social media), Film Three Sixty (production), Magnetic (data and analytics), and School Road Publishing. This addition enhances the group’s comprehensive client services.

Gemma Ross, Managing Director and co-founder of Hustle & Bustle, views this acquisition as a significant milestone for the agency. “This acquisition opens up new horizons for our team and clients alike.”

“By adding a leading PR consultancy of Hustle & Bustle’s calibre to the Group, we expand our ability to build brands which capture the hearts and minds of Kiwis.” – Elizabeth Beatty

Ross continues, “The partnership allows us to draw on the extensive resources available within the group, creating holistic brand and communication solutions that meet the evolving needs of our clients.”

Waitapu Group CEO Elizabeth Beatty sees Hustle & Bustle’s expertise as a natural fit. “By adding a leading PR consultancy of Hustle & Bustle’s calibre to the Group, we expand our ability to build brands which capture the hearts and minds of Kiwis.”

For over a decade, Hustle & Bustle has crafted impactful PR and activation campaigns for major brands like Veuve Clicquot, Moët & Chandon, and Dom Pérignon, as well as local favourites like NZL SailGP, Maggie Marilyn, and Fix & Fogg.

With Hustle & Bustle joining Waitapu Group, clients can look forward to expanded creative and brand-building solutions aimed at boosting their presence in a competitive market.