November 16, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Behind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic 

One of the buzziest campaigns of the holiday season so far is Coca-Cola’s artificial intelligence (AI) reboot of its classic ad, “Holidays Are Coming.” Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs. But the Coke ad creators at Silverside AI,…
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