Nespresso serves up winning partnership with ASB Classic

Nespresso has announced its first-time partnership with the iconic ASB Classic, as the Official Coffee Sponsor for the 2025 tennis tournament.

With its signature First Serve moment, Nespresso is set to bring the energy, excitement, and refreshment that the event—and a great coffee—deserve.

For tennis fans and coffee lovers alike, Nespresso is serving up the perfect start to every match with a selection of high-quality hot and iced coffee options. The iced coffee range will take centre stage as the ultimate pick-me-up on those hot summer days.

From the crisp, refreshing notes of the Iced Coconut Latté to the smooth indulgence of the Iced Mocha, every Nespresso drink served at the event is crafted to deliver a top-tier experience, just like the athletes on court.

For something a little different, Nespresso will also serve an Iced Coffee Refresher—a unique blend of coconut water and coffee.

“We’re thrilled to be the Official Coffee Sponsor of the ASB Classic, an event that captures the spirit of summer and world-class performance,” says Stefan Vermeulen, Nespresso Oceania CEO.

“Just like the excitement of the First Serve, Nespresso’s iced coffee range is the perfect way to kick off the day—refreshing, bold, and full of flavour. We know Kiwis love iced coffee, and we’ve created bespoke recipes to ensure that every sip is as refreshing as the tournament itself.”

“We’re excited to be working with Nespresso to bring something truly special to the ASB Classic,” says Nicolas Lamperin, Tournament Director of the ASB Classic. “Their commitment to quality and innovation aligns perfectly with the high standards of our tournament. We’re looking forward to offering fans a memorable experience, from the first serve of the day to the last, with a coffee that’s as bold and refreshing as the matches themselves.”

In addition to coffee offerings, Nespresso will be present across key areas of the event, including a customer activation at The Serve, and branding on the Umpire Chair. The Nespresso First Serve will also take centre court as part of a unique broadcast moment that elevates the excitement of the first serve each day, combining the best of tennis and coffee culture.

As the only coffee brand to design capsules specifically for cold brewing, Nespresso is proud to showcase its dynamic iced coffee range at the ASB Classic.

Nespresso also seeks to make a difference where they can, with a dedicated recycling programme with ways for customers to be involved, including the new Doorstep Collection recycling service.

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