January 9, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Week of Nov. 25 Morning News Ratings: Today Stays on Top With a Little Help From Macy’s

NBC News’ Today remained America’s top morning show in both total viewers and the advertiser-prized Adults 25-54 for the Thanksgiving week of Nov. 25. However, this week’s win comes with a big caveat: the show’s performance was boosted by its annual coverage of the Macy’s Thanksgiving Day Parade, which typically lifts Today to a win…
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