Bastion Shine brings bold experiences to Aotearoa

AUCKLAND, Today: After 15 years of success in Australia, Bastion is expanding to New Zealand, bringing its expertise in brand experiences and strategic partnerships to the local market.

The Auckland-based team will combine local talent with the 50-strong Bastion Experience division across Sydney, Melbourne, and Brisbane, ensuring top-tier service for Kiwi clients.

Recent wins in New Zealand with brands like Pepperstone, Suntory, and L’Oréal Groupe signal strong demand for Bastion Shine’s unique approach to consumer experiences.

“We’re seeing increased interest from brands looking to create meaningful consumer experiences,” said Bastion Shine CEO Toby Sellers. “This has seen us deliver amazing events and activations here.”

“We’re seeing increased interest from brands looking to create meaningful consumer experiences.” – Toby Sellers

Toby added, “The incredible success we’ve seen in Australia is propelling this expansion. We’re excited to replicate that growth in New Zealand, helping brands achieve real business outcomes.”

The Experience division will be led by Joanna James, GM of Bastion Shine’s PR, Social, and Experience offering, delivering services from partnership strategy to in-store activations.

“By combining the expertise of our Australian team with our local talent, we bring a new level of strategic partnership thinking and engaging activations to life here in Aotearoa,” Joanna said.

This new division, launching in January 2025, marks an exciting chapter for Bastion Shine, offering Kiwi brands a bold, cohesive approach to events and partnerships.