December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Year in Ratings: How the Major News Outlets Performed in 2024

It’s no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. Still, despite changing consumption habits and all…
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