January 17, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

How TikTok Changed Advertising Forever

Mondelez International’s Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo’s green owl twerked for millions of followers and flirted with pop star Dua Lipa. Mars pet food brand Sheba pitted cats against each other in a race to lick gravy. All of these…
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