January 22, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Airport Retailer is Launching an Ads Business in North America

Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It’s the latest in a series of new category entrants to the…
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