Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big share of audience time. Linear still outperformed streaming in terms of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
OMO’s dirty campaign as Kiwis and Aussies get messy
Netflix Reveals First Ad Tier Price Hike
NZME and BBC Studios announce exclusive audio partnership