January 30, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Car Brands Have Been Pumping the Brakes on Super Bowl Ads

People planning to tune in for Super Bowl 59 aren’t likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda, Hyundai, and General Motors are out. So are Kia, BMW, Toyota, and Volkswagen — four automakers that ran a spot in…
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