January 30, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox Scores First $8 Million Super Bowl Ads: Here’s How

The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $ 7 million for 30-second ads for this year’s Super Bowl 59, has now sold several commercials over the $ 8 million mark. In 2023, for Super Bowl 57, Fox peaked after selling “multiple” units over $ 7…
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