Special PR boosts experiential services as Jessica McColl takes the reins as head of brand experience

AUCKLAND, Friday: Jessica McColl has joined Special PR as the new Head of Brand Experience, bringing over twenty years of creative expertise to the team.

She’s set to lead the agency’s experiential strategies for a roster of top-tier clients, including Moet Hennessy and Jaguar Land Rover.

Kelly Grindle, Managing Director, praised the agency’s focus on engaging brand experiences. “Last year, we were determined to create bigger, better and bolder campaigns that brought the consumers to the heart of the experience and challenged the way they interact and think about brands.

“This proved wildly successful with the likes of the KFC Gravy Train, Tiger Venue Veterans, and Pizza Hut’s 50th Buffet,” he shared.

“I’m thrilled to build a robust brand experience and activation offering working alongside the existing team and suppliers.” – Jessica McColl

“We’re excited to continue growing and expanding our experiential offering with Jessica at the helm. Her proven capabilities and creative outlook bring a fresh perspective to our clients,” Grindle added.

Jessica said, “In many ways, it feels like I have come full circle – I supported Special on brand experiences and activations over a decade ago, supporting on campaigns like ‘Play The Bridge’ for 2Degrees and Smirnoff Night Projects.

“Now I’m thrilled to build a robust brand experience and activation offering working alongside the existing team and suppliers,” she remarked.

• Jessica can be reached at jessica.mccoll@specialgroup.co.nz