HelloFresh makes food fun for Blues rugby community

HelloFresh is now the official meal kit partner of the Blues men’s and nib Blues women’s rugby teams. 

The announcement comes with the Super Rugby Pacific and Aupiki squads now in preseason training. The multi-year partnership will see HelloFresh supporting the Blues by bringing fresh and convenient meals to players and fans alike. 

Beyond the game

Blues hooker Kurt Eklund says the club was delighted to have HelloFresh join the whānau supporting both the men’s and women’s teams. 

“We’re excited to have HelloFresh on board, backing us not just on the field but also at home, ensuring our teams are prepped for the week with healthy meals so they can keep their focus in the game when it matters most.

“There’s a perfect synergy with HelloFresh and their commitment to local communities and what the Blues stand for. This partnership goes beyond us the players – it’s a testament to our shared ambition to foster deeper connections with our most loyal fans.” 

HelloFresh’s support for both the men’s and women’s teams underscore their commitment to inclusivity and excellence, recognising the hard work and heart that drives rugby at every level. 

Reaching new heights

Managing Director of HelloFresh New Zealand Claudia Baptista-Fernandes says the company is proud to stand behind two New Zealand rugby teams. 

“We’re passionate about bringing people together, whether it’s over a delicious midweek dinner or cheering on their favourite team. Sponsoring both the men’s and women’s teams is a meaningful way for us to celebrate shared values like teamwork, connection, and purpose.

“We’ve proudly worked with newly-signed Portia Woodman-Wickliffe for over two years, championing the fight against food waste. Now, we’re thrilled to extend our support to the entire women’s squad at a time when women’s rugby is reaching new heights.” 

As part of the new partnership, HelloFresh is introducing initiatives to energise the Blues community and help tackle midweek dinners like a pro.

An exclusive new HelloFresh Fan Box is set to pop up at Eden Park for home games, and HelloFresh customers will have the chance to win the Ultimate Blues Experience, including pitch-side seats in the Fan Box, a player meet and greet and much more. 

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