March 12, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox to Drive IndyCar Viewership With Super Bowl Promo Blitz

The Kansas City Chiefs aren’t the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots will showcase the property on the world’s biggest stage before Fox’s inaugural IndyCar season, which airs on the network on…
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