In case you missed it, Nike is betting big on Kim Kardashian’s Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike’s share price rose 6.2%, adding $ 6.7…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Ticker: CBS News Tweaks Format of CBS Evening News
Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54
A$AP Rocky is Ray-Ban’s First Creative Director