March 1, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Oscars Are the Super Bowl For Brands Targeting Women

Katherine Heigl doesn’t mince words, candidly sharing what birthing an 8-pound baby can do to the human body–namely, causing such phenomena as the “coughing-fit panty blitz” and the “giggle dribble.” Heigl, as the spokeswoman for Kimberly-Clark’s Poise brand, addresses the camera directly in a new ad called “Whisper,” in which she does the opposite, with…
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