Putting ecostore’s science to the test

AUCKLAND, Today: Consumers want proof when brands claim to be safe, effective, and sustainable. ecostore stands by its promise and teamed up with scientist Dr Michelle Dickinson to put its formulas to the test.

Dr Dickinson, a nanotechnologist, bestselling author, and science communicator, is passionate about breaking down complex topics. As a scientist and a busy mum, she knows people want safe products that work.

In a new video series, she dives into the science behind ecostore’s formulas, tackling questions like, do plant-based cleaners really work? And what do pH levels mean for your skin?

ecostore CEO Pablo Kraus says partnering with Dr Dickinson is a great way to show how plant and mineral-based formulas perform just as well—if not better—than mainstream products.

“We’ve spent decades perfecting the science behind our products, and we’re excited for Dr Dickinson to share knowledge that’s clear, engaging, and backed by evidence.” – Pablo Kraus

“Dr Michelle Dickinson is one of Aotearoa’s most respected science communicators. She has a rare ability to take complex concepts and make them accessible to everyone.

“We’ve spent decades perfecting the science behind our products, and we’re excited for Dr Dickinson to share knowledge that’s clear, engaging, and backed by evidence.

“Her experiments show that our sustainable products are effective, while also caring for our world.”

A longtime fan of the New Zealand-owned company, Dr Dickinson welcomed the challenge.

“I’ve been an ecostore customer for years, but having kids made me even more conscious of the products we use at home. I don’t just take brands at their word – I test the science.

“What I found was impressive. The formulas deliver, the data checks out, and the products do exactly what they claim – without unnecessary chemicals. That’s why I trust ecostore.”

• Watch the video series with Dr Michelle Dickinson here