Arrivals & Departures: True taps Helen Chapman to lead design

AUCKLAND, Today: Independent agency True has bolstered its design firepower, appointing Helen Chapman as Design Lead.

Helen joins from ThoughtFull Design, where she worked on heavyweight brands including Air New Zealand, Fonterra, Wedderspoon Manuka and Pathfinder Asset Management. She brings deep expertise across brand identity, packaging and comms — with a strong strategic lens.

Says Matt Heays, Creative Director and Partner at True, “Design is integral to everything we do, so we couldn’t be happier to welcome someone with Helen’s calibre join the team.”

“I’m incredibly excited to join the team at True. In particular, I really admire the creative emphasis on always laddering back to human truths.”

Adds Chapman, “I’m incredibly excited to join the team at True. In particular, I really admire the creative emphasis on always laddering back to human truths. It feels great to be contributing to such a talented group of designers and working on exciting projects that push boundaries and make a real difference.”

Helen will work across True’s full client roster. Her appointment is the first of several moves aimed at doubling down on the agency’s design, creative, strategy and motion capabilities.