Raydar celebrates 30 years of being curious

Retail agency Raydar has never been a fan of the saying “Curiosity killed the cat.”

Since 1995, it’s built its success on one thing: curiosity. Read what Raydar has to say as they mark 30 years in agency land.

30 years curious

For the past 30 years, we’ve been obsessed with shoppers on a mission – poking our noses into strangers’ shopping baskets and asking why they chose that brand.

That curiosity led us to ask: “when do shoppers get that first little spark that makes them think, ‘I’m gonna buy that’?”

The answer isn’t at the supermarket trolley gates – not even in the car on the way there. In fact, shoppers are already making up their minds at home, often without even realising it: scrolling TikTok in bed or half-listening to the radio. So, we expanded our expertise to cover the full ‘couch to cart’ journey.

Our reach spans categories from pharmacies and liquor stores to gas stations, covering products from hand wash and premium venison to your favourite choccie treat.

Along the way, we’ve taken many businesses for the ride – including Suntory Oceania’s iconic brands like V. That curiosity now stretches 12,000 km across the ditch.

Of course, we don’t do it alone. Curiosity feeds curiosity, and Raydar is powered by the knowledge, tools and technology of Omnicom – with 70,000 curious minds all over the world.

If we could bottle all that curiosity, we’d sell it! Actually… that’s exactly what we do.

So, here we are. 30 years curious. 30 years worth celebrating. And not a dead cat in sight.

The post Raydar celebrates 30 years of being curious appeared first on stoppress.co.nz.

stoppress.co.nz