Special celebrates busy and brilliant year with 26 B&T nominations

Creative agency Special is celebrating 25 finalist nominations at this year’s B&T Awards.

Across Australia and New Zealand, Special has been shortlisted for 10 Agency of the Year awards. This includes defending its Aotearoa New Zealand Agency of the Year title for the sixth consecutive year.

Further nominations in this category include:

1. Advertising AOY
2. Branding, Design & CX AOY
3. Consumer PR AOY
4. Independant AOY
5. B&T Award for Bravery
6. B&T Award for Diversity 
7. Data-Driven Marketing
8. NSW Agency of the Year
9. VIC Agency of the Year

A busy and brilliant year

The agency is also in the collective running for 16 Campaign of the Year awards across multiple disciplines, including PR, digital, integrated ad, out of home, social, TV, tech and AI, and audio/radio.

“It’s been an incredibly busy and brilliant year for Special across our Auckland, Sydney, Melbourne and Wellington offices,” says Special founder – creative chairman and CEO NZ Tony Bradbourne.

“To see 25 finalists across almost every category is a huge testament to the talent, creativity and dedication of our teams.

“A huge congratulations to our clients. It’s great to see so many of them recognised and is a reminder that great work comes from true collaboration, bold ideas and a shared commitment to results. We’re proud of what we’ve achieved this year and even more excited about what’s ahead.”

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