Export, Special and dentsu take Kiwis off the beaten track with new campaign

Export is launching the Export Great Walk on November 15.

The one-day trek is for outdoor lovers who enjoy a cold one and missed out on New Zealand’s Great Walks, which sell out fast every year.

Export Great Walk features a six-kilometre trail that winds through the Pahi track in the Coromandel, one of the country’s first privately operated walks. It offers sweeping views of Great Barrier Island, native bush and untouched coastline.

The walk ends at a beer garden, complete with beach chairs, shady umbrellas, lawn games and ocean views.

Experience an epic trail

The campaign also marks the launch of Export Crushed, a new flavoured beer available in Pineapple and Lemon. It is backed by PR from Special and an integrated media strategy by dentsu Aotearoa.

DB Breweries senior marketing manager Kate Baars says: “We know how quickly the Great Walks book out, so we wanted to give Kiwis another way to experience an epic trail this summer, one that ends with a cold Export Crushed in hand.

“The Export Great Walk is all about celebrating the outdoors, good mates and those beer garden moments we all look forward to. We hope people get out there, soak up the views and kick back in true summer style.”

Don’t miss out

The Export Great Walk is priced at $ 60 per person, with tickets available to purchase from October 20. 

Each ticket includes private transport from Auckland to the Pahi trailhead and back, light snacks and drinks and the Export Crushed Beer Garden experience.

The all-day experience will run from 9.00am to 7.30pm, with about 3 hours allocated for the trail and 2 hours to enjoy the Export Beer Garden.  

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