Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos. But Ad Age also reports that Publicis execs were “exploring” the idea […]
The post Who Would Grab The Live Wire?; AI, AI Everywhere appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion