TBWA\NZ wins Global Grand Effie for ANZ Bank brand platform

TBWA\New Zealand has won a Global Grand Effie for ANZ Bank New Zealand’s ‘From dreaming big to knowing how’ brand platform.

The Global Best of the Best Effie Awards competition is open to Gold and Grand Effie winners from Effie Awards programs around the world. The competition measures marketing effectiveness across global brands and emerging challengers, and is judged by senior marketing and agency leaders.

‘From dreaming big to knowing how’ was awarded the Grand Effie here in Aotearoa in 2024, while TBWA\NZ was named the Most Effective Agency of the Year.

Now, the same campaign has been recognised at a global scale, with a Global Grand Effie in Sustained Success – Services.

The award recognised the long‑term commercial impact of ANZ’s evolution from inspiring aspiration to enabling practical financial capability, reshaping how the bank helps New Zealanders turn ambition into action.

Exceptional achievement

TBWA\New Zealand CEO Catherine Harris says winning a Global Grand Effie is an exceptional achievement – and a powerful endorsement of what effectiveness looks like today. 

“This work demonstrates what is possible when creativity goes well beyond communications and into products, services and customer experiences. I’m incredibly proud of our partnership with ANZ and our collaboration across the Omnicom Oceania network for building work that doesn’t just perform locally, it leads globally,” says Harris.

“In particular, it highlights the trust and ambition of Astrud Burgess [ANZ] and her exceptional team, who understand and champion the power of strong brand platforms and the creative thinking required to successfully turn that platform into sustained business growth.”

Incredibly proud

Another ANZ Bank campaign, ‘The ANZ good energy home loan‘ was a finalist in Positive Change: Environmental – Brand, while TBWA\NZ’s work for 2degrees, ‘Teaching kids the good and bad tings about first phones‘ was a finalist in Positive Change: Social Good – Brands.

TBWA\New Zealand head of strategy Joseph Judd says the recognition across all three campaigns is a strong endorsement of effectiveness at a time when marketing is under increasing pressure to prove impact.

He adds, it demonstrates the commercial impact of strong, enduring client partnerships and exceptional creative work. 

“At a time when our industry is being reshaped, and work has to work harder than ever, we’re incredibly proud to be counted among the global best of the best in effectiveness,” says Judd.

The impact of creativity

“These papers demonstrate the impact creativity can have when it goes upstream into clients’ businesses – shaping product, service and experience propositions that live beyond the confines of traditional advertising,” Judd adds.

“For that to be acknowledged across three distinct but equally important categories – social impact, environmental change and sustained commercial success – makes it even more meaningful and speaks to the breadth of work TBWA\New Zealand is delivering.”  

The campaigns also recognise the full Omnicom New Zealand offering that includes PHD and Track Tribal as media and customer partners on the ANZ papers and OMD as media partner on the 2degrees paper. 

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