This is the time of year that everyone weighs in on what they think the next year will have in...
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Forget about ho-hum matchups like peanut butter and jelly--today's brand collaborations are far more exciting, surprising and occasionally downright weird....
Whether it was the Barbie movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued "girly" vibes...
Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs...
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough...
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and...
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added...
Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a...
TV was weird this year. In 2022, television output increased to 599 scripted series--the most of all time, according to...
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in...