Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn...
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AUCKLAND, Today: The future prosperity of our industry rests on a multitude of factors; economic conditions, regulatory frameworks, the ongoing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy Me Maybe Could Experian acquire LiveRamp? Rumors abound,...
Acknowledging New Zealand’s weather-centric discourse and a market that is warming up to the dynamic and programmatic potential of Digital...
AUCKLAND, Monday: To mark World Environment Day, Better Packaging Co have plopped a four-meter-high poo made of plastic pollution on...
Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Elsewhere “Google” has become a verb that’s...
More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg...
The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge...
Fresh off the back of Speight’s emerging as the leading beer brand in New Zealand, DDB Aotearoa has unveiled its...