//www.youtube.com/watch?v=ZOQcuph6O1Q AUCKLAND, Sunday: DDB Aotearoa has released the latest iteration of the Good on Ya Mate platform, The Speech –...
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In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective...
Amanda Lane has joined Nielsen’s New Zealand Commercial Team as Director of Media Measurement. Lane has more than 25 years’ experience...
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while...
Independent Auckland media agency, Point Media, is rebranding to Momentum. Founded over six years ago by Natalia Taylor, well-known for...
AUCKLAND, Saturday: “Huge advertising contract up for grabs,” reads Shayne Currie’s Media Insider column (if you can call a full...
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn...
AUCKLAND, Today: The future prosperity of our industry rests on a multitude of factors; economic conditions, regulatory frameworks, the ongoing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy Me Maybe Could Experian acquire LiveRamp? Rumors abound,...
Acknowledging New Zealand’s weather-centric discourse and a market that is warming up to the dynamic and programmatic potential of Digital...