There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on...
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Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion...
Returning to our TV screens after an almost two-decade long hiatus, Four Square takes out the April 2023 Kantar Ad...
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest...
AUCKLAND, Wednesday: Whittaker’s has appointed Soraya Cottin as their new chief marketing officer. The choc-maker says she brings significant international...
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
Clear Hayes Consulting, the leading experts in marketing to marketers, recently introduced an innovative PR service called CHPR. This subscription-based...
David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to...
Stuff has taken a bold step towards the future, appointing a new CEO and introducing three Managing Director positions to...