Subscription PR service CHPR launches in AUS and NZ

Clear Hayes Consulting, the leading experts in marketing to marketers, recently introduced an innovative PR service called CHPR.

This subscription-based offering aims to assist small and medium-sized businesses operating in the media and marketing sector in effectively sharing their stories.

The new low-cost and light touch CHPR service offers regular market intelligence updates and easy access to professional PR services, to help small and medium sized businesses create a bigger impact in a crowded market.

Clear Hayes Consulting Principal Alex Hayes says: “We understand there are many barriers stopping smaller businesses from promoting themselves – when you’re busy running a company it is often the last thing on the agenda as it is time consuming and complicated. That’s why we’ve created CHPR as an inexpensive, light touch, convenient and easy-to-use service to fit in with busy schedules. 

“The independent agency sector is incredibly vibrant and a hive of real innovation, but too often these important stories aren’t getting told for a variety of reasons. CHPR gives these businesses an easy way to get their voices heard.”

CHPR offers three subscription packages, each giving access to a range of services delivered by Clear Hayes’ team of marketing PR specialists. These experts can assist clients with everything from comms strategy, press releases, opinion pieces, awards submissions, interviews and social media management. It also offers proactive media and event speaking opportunities. 

Regular Insider Access emails provide an overview of hot industry topics, new events and awards as well as a wrap of proactive and standing PR opportunities for businesses with trade media publications.

CHPR is headed up by General Manager, Susie Thomson, a highly experienced PR professional with over 19 years of experience managing the PR for high profile global brands across Australia and New Zealand.

“Clear Hayes is different from most agencies in that it is all about outcomes – we don’t sit on the sidelines and collect retainer fees without delivering results. CHPR is already delivering meaningful results for a range of clients and we’re really excited to roll this out more widely,” Thomson says.

Sydney-based creative agency Connecting Plots has been using the CHPR service for the last six months, delivering a range of impactful initiatives in that time. 

Co-founders David Jansen and Tom Phillips commented: “As an indie agency in a highly competitive and saturated industry – it’s been invaluable having the expertise of Clear Hayes to help us articulate and share our own unique perspective on the world. Much like a dealer, they have their finger on the pulse and know what’s happening on the street. The dopamine hit we get from the coverage and feedback on our business and our progress has kept us going back time and time again for another ‘hit of Hayes’.”

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