Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
AUCKLAND, Today: oOh!media NZ has launched a video out-of-home (VOOH) content offering that will be available in retail centres across...
The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser...
AUCKLAND, Wednesday: Rebecca Rangihuna (Ngāti Porou) joins Grey-Lynn-based PR agency Undertow Media this month for a paid internship as part...
Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into...
Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week,...
AUCKLAND, Today: Special has announced the promotions of Jolene D’Souza and Josh Taylor-Dadds to group strategy directors. Chief strategy officer...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return...