The former WPP chief will lead Kantar Media’s newly independent board. Adweek Feed
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The deal measures the MovieSphere FAST channel and MovieSphere Gold digital network. Adweek Feed
Disney had the largest share increase, with all of its properties recording month-to-month increases. Adweek Feed
The publisher, which cut 40% of its staff this spring, has shifted from seeking new funding to weighing acquisition offers...
Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s...
AUCKLAND, Today: Marketers across New Zealand and Australia continue funnelling big spend into BTL, yet most admit they still lack...
Unconditional approval means the deal has cleared its final regulatory hurdle. Adweek Feed
The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming...
AUCKLAND, Friday: IKEA is giving Kiwis an early taste of its range with interactive pop-ups launching ahead of the Sylvia...
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But...