Like many industries, advertising is grappling with the impact of artificial intelligence, as generative AI image tools like DALL-E2 become...
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Otterfish, a content creation and approval platform, has officially launched and is set to be a game-changer for brands, agencies...
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business...
AUCKLAND, Thursday: OMD New Zealand and eight clients have partnered with global attention measurement leader, Amplified Intelligence, to conduct a...
ATT’s impact has been especially hard on game app developers, with the average cost per install on iOS up 88%...
AUCKLAND, Thursday: MediaWorks commercial director Liz Fraser writes: “I wanted to let you know that the MediaWorks board has confirmed...
In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions...
AUCKLAND, Thursday: Waitapu Group’s Parnell-based digital and social media agency Culture has appointed leading creative Aaron Goldring as the company’s...
The language of Wall Street has become the language of ad tech, an industry on the cusp of major change...
SYDNEY, Thursday: One New Zealander was named among elite at B&T’s 30 Under 30 selection – Matthew Herbert, co-founder of...