Off the back of a successful year of shows all around the world, leading event organiser Comexposium, is getting ready...
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It's no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand...
The last time Americans saw this giant flying cucumber--not a euphemism--it was traveling at a low altitude snail's pace across...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS...
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl...
S4 Capital’s Sir Martin Sorrell is speaking at AdExchanger’s Industry Preview in New York on February 7. Click here to register....
When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight...
Former Wendy's global chief marketer Brandon Rhoten joined GroundTruth as its CMO in September. Why move to a location data...
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately....
When agencies pursue proprietary solutions, they ultimately abandon them for a superior market-based one. So, agencies should focus on producing...