PRINZ has secured a top Australian creative and marcomms specialist as a lead judge for this year’s PRINZ awards, which...
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Fast food giant McDonald's latest campaign in Eastern Europe focuses on relaying the brand's appeal to less likely audiences. The...
The Department of Justice wants to break up Google's ad tech stack. But how would separating Google's publisher technology into...
Out of Home Media Association Aotearoa (OOHMAA) have announced that its members’ 2022 revenue were up 10 percent year-on-year (YOY),...
Various brands across the plant-based meat sector have stirred up controversy with their marketing in hopes of generating debate and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Sorry Than Safe Twitter is partnering with...
AUCKLAND, Wednesday: Media agency MBM & creative shop TBWA\ have launched a Pet Paw-casts campaign for Southern Cross Pet Insurance...
The clamor to split up Google's ad-tech business got a lot louder (and more specific) this week. And while divesting...
A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times,...
AUCKLAND, Today: Aussie PR shop Red Havas has asked M+AD to provide more information on the Host/Havas campaign for Tourism...