UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet...
Programmatic
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
AUCKLAND, Tuesday: Ogilvy NZ and the pr shop have launched a campaign to promote L’OR’s sponsorship of the upcoming ASB...
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $ 740.9 billion and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers...
AUCKLAND, Tuesday: Parachute Music has created the signature soundtrack for The New Zealand Herald’s new brand campaign, which will roll...
Under the ongoing onslaught of Russia's invasion, ordinary Ukrainians perform heroic and selfless acts every day to help their fellow...
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy...
Google News Initiative is partnering with Bastion Transform to launch a series of newsroom experiments to support innovation and trusted journalism. ...
AI art isn't just for bizarro DALL-E experiments. When done deliberately, it can be an incredible tool for creating an...
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max,...