When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on...
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TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience...
Entries are now open for the 2023 Beacon Awards in association with oOh!media, recognising the industry’s finest media thinkers and...
Cannabis brand Ayr Wellness latched onto Mother's Day by using images that could've been marketing spa packages or weekend getaways....
Pedigree’s new campaign via Colenso highlights all the challenging elements of living with teenagers and suggests “the only option is...
Samsung and Google are touting the selfie-taking potential of their new Galaxy Z Flip 4 device on one of the...
UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet...
AUCKLAND, Tuesday: Ogilvy NZ and the pr shop have launched a campaign to promote L’OR’s sponsorship of the upcoming ASB...
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $ 740.9 billion and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers...