As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026,...
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Publicis Groupe Aotearoa has relocated its Auckland-based agencies and business units to a new home at 34 Sale Street in...
The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices....
On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and...
Uber Eats, in partnership with Special and EssenceMediacom, have launched the second instalment of its value platform, Ding Dong Deals....
The social giant is breaking into podcasting with a creator-driven network powered by iHeart’s massive audio reach. Adweek Feed
Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be...
AUCKLAND, Friday: With more Kiwis opting for drive-thru and delivery, Burger King faced a problem, skinny fries don’t travel well....
Taika Waititi directs Disney's magical holiday ad about a girl's doodle coming to life. Adweek Feed
Emily Scovell can’t wait for Ikea New Zealand open. Firstly, because she needs a new bed. “I’ve been holding out...