AUCKLAND, Today: The board of directors of PRINZ (the NZ Public Relations Institute/Te Pūtahi Whakakakau Tūmatanui o Aotearoa has appointed...
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If you're an agency professional, take a minute and consider this question: Do you support journalism? "Of course I do,"...
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered...
Hamilton-based brand and marketing agency Bettle & Associates has broadened its ownership with directors Will Peart and Adam Lurman each...
Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects...
Graham WilkinsonChief Innovation Officer Kinesso and Matterkind Global“Data-Driven Thinking” is written by members of the media community and contains fresh...
YouTube has launched a new brand video featuring some classic NZ brands, showcasing how brands looking for growth can find...
Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as...
What does a bloody third-person shooter game about robbing banks at gunpoint have in common with a hyper-casual game that...
AUCKLAND, Today: Val Morgan and McDonald’s have teamed up to gamify the cinema experience with the launch of CineGame. The partnership...