May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCUniversal’s World Cup Ad Inventory Nearly Sold Out 100 Days Before Kickoff

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar. “We’re approximately 90% sold, pacing way ahead of where we were…
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