The streamer-DSP integration follows a similar deal between Amazon and Netflix. Adweek Feed
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Prebid doing away with universal Transaction IDs is just the latest example of the ad industry’s counterproductive history of information...
AUCKLAND, Today: Tonic Communications has strengthened its leadership team, promoting Georgia Coleman to Managing Director following a year of strong...
The five steps to making digital change stick. Adweek Feed
Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement...
AUCKLAND, Today: Stuff Group’s Masthead Publishing websites have cracked one million unique viewers for the first time since launching two...
A week is an eternity in branding. Just ask Marc Benioff. For a decade, the Salesforce CEO has been the...
Not long after celebrating its fifth birthday, independent style and fashion platform Ensemble is closing its doors. Ensemble was set...
Omnicom Group said it expects its takeover of IPG to close in November, as it reported 4% revenue growth in...
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter...