The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action Adweek Feed
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The NBA's 'tap to watch' initiative connects fans with the streaming platforms showing the games. Adweek Feed
After two weeks at the top, Netflix’s Wednesday fell to third place Adweek Feed
Mark Consuelos and Matt Rizzetta go behind the scenes of marketing Italy’s Campobasso FC. Adweek Feed
In T.S. Eliot’s poem “The Hollow Men,” he writes: “This is the way the world ends Not with a bang...
The broadcast networks and CNN switch to the Associated Press as an election data source. Adweek Feed
The social platform is not sharing revenue with creators. Adweek Feed
Cloudflare restricts how bots can scrape content; TiVo's customer base stays loyal, even as TiVo leaves the DVR business; and...
Users are creating videos that reference longstanding antisemitic tropes. Adweek Feed
CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend...