This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Special PR has been appointed as PR and events agency for the launch of the New Zealand International Convention Centre...
More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it...
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The...
Faced with the inevitability of a technology and AI-driven future, Australians and New Zealanders are embracing innovation, but on their...
The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square...
Kathmandu has partnered with Motion Sickness to launch its new brand campaign, Outside, your comfort zone. The campaign invites audiences...
To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at...
The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers...
IAB New Zealand has released a new sustainability whitepaper, designed to be a practical guide to help agencies, publishers and...