Unified ID 2.0 testing could hit a serious snag in Europe. Although beta testing of UID2 in the US and...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Creative communications agency, WAVE, has announced the expansion of its public relations & communications team in response to increased demand...
College athletes are fairly new to marketing, but they're already changing the game for companies including Unilever. It's been little...
Turn The Other Cheap Zoom CEO Eric Yuan shot down proposals to introduce ads in 2019 and again in 2020,...
Indie digital agency Flight has announced a series of recent key hires across its senior team, in response to significant...
Netflix's daily top 10 lists have become a powerful lens into which kinds of programming perform particularly well on the...
Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly...
Local independent agency Shine has signed a partnership with Australian independent agency group Bastion. The deal means Bastion will take...
At a time when many agencies are rethinking their models, DDB Sydney's dedicated McDonald's team is planning to welcome back...
The retail data revolution is constrained by its laser-focus on advertising, if you ask Brian Archey, Conagra Brand’s sr. director...