"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Michael Goldthorp on Facebook’s move to Meta, and whether a logo change and advanced technology is enough to win back...
The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with...
"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written...
On November 3 and 4, Sky Tower and the Auckland Harbour Bridge were illuminated in Teal to support awareness of...
As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home....
Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce...
Our client is an advertising agency, who are affiliated with a global technology client. Based on the Northshore, Auckland –...
Dow Jones, the parent company of titles including Barron's and The Wall Street Journal, is using artificial intelligence to power...
Gartner’s fourth annual Magic Quadrant for buy-side ad tech in a nutshell: Keep your eye on Amazon. Amazon is ascending...