Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model...
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“SADLY, life doesn’t come with an instruction manual, but even if it did it would probably be written in Swedish.”...
Wells Fargo is introducing its newest credit card in a big way: by teaming with Oscar-winning actress Regina King for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the...
//www.youtube.com/watch?v=PyUJHzJgxCk AUCKLAND, Today: Anchor has launched its new brand platform, Taste of Home, with a fully integrated brand campaign (from...
Pride is a community movement that's also deeply personal, especially when it comes to whether someone can bring their authentic...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Last month saw the launch of payments app BUCK, a new brand from Red Bird Ventures Ltd, a subsidiary of...
The 2021 back-to-school season looked much more like a conventional school year with resumed in-person teaching, leading shoppers to return...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....