VMLY&R has promoted Myron King to chief integration officer. In the new role, King will be responsible for leading the...
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AUCKLAND, Tuesday: UK-based creative agency New Commercial Arts has created a global campaign for the out-of-home industry. It will be...
Ahead of the U.S. elections this November, Pinterest is making some changes to boost civic engagement on its platform and...
SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly...
The closure of Bauer and several of its well-loved titles has been disappointing for many, however one of the titles...
Today, Selena Gomez joins the likes of Rihanna, Kylie Jenner and Lady Gaga in the world of celebrity-founded beauty brands,...
Agencies spend too much time doing manual work. One of the biggest time sucks? Transferring data files between enterprise systems...
WELLINGTON, Wednesday: The Advertising Standards Authority has today released their Influencers AdHelp Information – making it clear that ads are...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...